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Case study·De Projectgroep·Live

One back-office behind177 locations.

De Projectgroep supplies furniture to park locations across the Netherlands. We built the webshop, the backend and the CRM dashboard it all runs on, from scratch.

ClientDe Projectgroep
SectorE-commerce · Furniture
EngagementBuild + maintenance
StackSoftware, no AI
StatusLive
177locations ordering through one platform
1dashboard over orders, bestsellers and locations
100%owned: storefront, backend and data
01

The starting point

Selling furniture to over a hundred locations is a logistics business as much as a commerce one. The group needed a storefront its customers could actually order through, and an office view of what sold where. Off-the-shelf shops fit neither the catalogue nor the workflow.

02

What we built

We built the storefront and the backend from scratch, then put the CRM dashboard on top: bestsellers, orders per location, exports, custom date ranges. A ticket system catches webshop issues before they become phone calls.

03

What changed

Today 177 locations order through the platform and the office reads the whole business from one screen. The system sits on quiet maintenance: it just works, month after month, with a small team on call for whatever the group needs next.

Shipped
Webshop & backendCRM dashboardOrder analytics per locationTicket systemQuiet maintenance

Built once, from scratch.

Running quietly ever since.

Your operation is the next story.

Tell us where it hurts most. We scope it, build it, and hand you the keys.

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One conversation. Honest scope. No decks.